Woot (originally W00t) is an American Internet retailer based in the Dallas suburb of Carrollton, Texas. Founded by electronics wholesaler Matt Rutledge, it debuted on July 12, 2004. Woot's main website generally offers only one discounted product each day, often a piece of computer hardware or an electronic gadget. Other Woot sites offer daily deals for t-shirts, wine, children's items, household goods; two other sites offer various items. On June 30, 2010, Woot announced an agreement to be acquired by Amazon.